Food Advertising Observatory (OPA)
The Food Advertising Observatory (port. OPA) is an initiative of the Brazilian Institute for Consumer Defense with support from other citizen initiatives that deal with food health. It was created to offer a platform through which to collect complaints of misleading, abusive advertising or that violates the mandates of the Consumer Defense Code, in order to facilitate consumer defense action and protect society from illegitimate marketing strategies. The platform offers clear explanations about the mandates of the Code and the definitions of illegal advertising and a form to make complaints according to the categories explained. It also has a file of cases already reported by the institution. The complaints provided by the citizens, if they are correct, are adopted and prepared by the Institute to later make formal complaints before the consumer defense authorities.
Institutional design
Formalization: is the innovation embedded in the constitution or legislation, in an administrative act, or not formalized at all?
Frequency: how often does the innovation take place: only once, sporadically, or is it permanent or regular?
Mode of Selection of Participants: is the innovation open to all participants, access is restricted to some kind of condition, or both methods apply?
Type of participants: those who participate are individual citizens, civil society organizations, private stakeholders or a combination of those?
Decisiveness: does the innovation takes binding, non-binding or no decision at all?
Co-governance: is there involvement of the government in the process or not?
- Formalization
- not backed by constitution nor legislation, nor by any governmental policy or program
- Frequency
- regular
- Mode of selection of participants
- open
- Type of participants
- citizens civil society
- Decisiveness
- democratic innovation yields no decision
- Co-Governance
- yes
Means
|
Ends
|
